Strategy, delivery, performance and AI, run by two people who have each done it for a living for over a decade. Built for the digital projects that need all four at once.
quorum/ˈkwɔːrəm/noun
The minimum number of people who must be present for a decision to count. Ours is two.
TWO SEATS. FOUR DISCIPLINES. NOTHING FALLS BETWEEN.
A single freelancer can’t carry a platform migration, a multi-market e-commerce build or a company-wide AI rollout. An agency can, but you pay for the people who sell and manage it, and the work is done by whoever is free. Quorum Group is the third option: two senior people who between them own every discipline and have already worked together.
Every project has exactly two people on it and you meet both of them in the first conversation. Strategy isn’t handed to a delivery team who weren’t in the room. Performance isn’t bolted on after the build. Nothing gets lost in translation because there is no translation.
Ausaf spent 17 years at Chilli Zone, a 35-person Birmingham agency, running client accounts and delivery. Matt has spent the same period building and marketing sites for Midlands businesses. The working relationship came before the website did.
Strategy decides what to build and why. Delivery gets it built on time and on budget. Performance makes it earn its keep once it’s live. AI takes the repeatable work off your team afterwards. Most engagements need all four; most suppliers offer one or two.
Between us we’ve scaled and managed multidisciplinary teams of up to 35, so we know exactly what a project needs and we size every engagement to what two senior people can deliver properly. No juniors, no freelancers, no offshore team. The people you meet in the first conversation are the only people who touch the work.
THE LIFECYCLE. ONE LEAD PER STAGE, BOTH OF US THROUGHOUT.
Discovery, commercial case, roadmap, KPIs and the argument the board will sign off.
Lead · AusafScope, plan, budget, risk register, weekly cadence, QA and go-live.
Lead · MattPaid media, SEO, tracking, CRO and the platform work that turns traffic into revenue.
Lead · MattAI and automation across the workflows the project has exposed, built to keep running.
Lead · AusafBoth of us are involved throughout. The lead is the person accountable for that stage and the one you call about it.
Both of us are based in Birmingham and the West Midlands, and both have spent our careers inside digital agencies rather than around them.
01Strategy DirectorStrategy · AIIn digital since 2002
Ausaf spent 17 years at Chilli Zone as Senior Account Director, accountable for the full client lifecycle from acquisition to renewal while scaling the agency to a team of 35. In 2022 he founded Secret Cop, a digital optimisation and AI consultancy for DTC brands, e-commerce owners and other agencies, built around proprietary audit frameworks. He sets the direction before anyone builds anything, and keeps the engagement pointed at the commercial outcome once the stakeholders start pulling.
Discovery, positioning, commercial case, roadmap, optimisation frameworks, senior stakeholder alignment, AI and automation
02Head of Digital & PerformanceDelivery · PerformanceIn digital since 2010
Matt started as a UI and UX web designer, moved into campaign management at WAA Chosen, then spent five years as Digital Marketing Director at Kubix Media before founding Marketing XP in 2022 and Design XP in 2024. That path means he can design the page, build it on Shopify or WordPress, run the Google and Meta traffic to it and read the analytics afterwards, and he builds his own tooling when the off-the-shelf version isn’t good enough. If it has a conversion rate, it’s his problem.
Project delivery, paid media, SEO, web and Shopify builds, tracking and measurement, CRO, custom tooling
If the job is a landing page, hire one of us directly. If it has more than one workstream, a budget someone has to defend, and a deadline that matters, this is what we’re for.
Ausaf runs the engagement. Strategy, build, performance and AI all report into the same plan and the same weekly call, so nothing falls between the two of us. You get a risk register, a budget you can see, and dates that hold.
You pay for two specialists’ time and nothing else. There is no account management layer, no office and no subcontractors. Every hour on the project is one of ours, so the budget you see is the budget you pay.